When selling a bottle of wine, its label does not stand by itself. In fact, nowadays, the name of the wine is as important as its design.
Due to the fact that wines are like “children” for winemakers or wineries, the name they receive is a crucial point in the life of that label. In short, the name is very important as it may determine, to a large extent, the level of success or failure of a wine line.
The latest trend is related to names that are “politically incorrect”; those that shock, surprise, cause controversy and intrigue the consumer.
“El Enemigo” (the Enemy): character and identity
One of the references is Aleanna winery, the project created by winemaker Alejandro Vigil and Adrianna Catena.
Vigil pointed out that he decided to put his wines this name because “there is no worse enemy than oneself. Our head works basically structured with the purpose of surviving. Many times, this basic instinct stops us from getting on. And this fear, which leads us to stay in a comfort zone, is our worst enemy. For this reason, this name reminds me that every day I have to renew my ideas.”
When analyzing the effect that a name like “El Enemigo” may cause on consumers, the winemaker maintained that “it is strong, with character and identity.”
“Malo and Super Malo” (Bad and Super Bad): stepping out of the box
Ojo de Vino, winery owned by Swiss conceptual artist and businessman Dieter Meier, is one of the newest ones that leant towards “politically incorrect” names.
And it is doing it along with two new wines: Malo, to be launched in the next few days in Argentina, at a price around ARS 250; and Super Malo that will be available in the market in 2014.
The manager of the winery, Patricio Eppinger, stressed that the name came up in a talk with Meier: “We was discussing about it and he wanted a short and original name for it, with few letters. ‘It has to be bad’, he told me. And I said immediately: ¡Malo!”
These wines have a special feature: they count on the hallmark of the “man who awarded 100 Parker points”, Marcelo Pelleriti.
“Maula and Misery Mouse” by Bodega Margot
This unusual name comes from the tango “Mano a Mano” (“…like the ‘maula’ cat plays with the miserable mouse…”). This was one of Carlos Gardel’s greatest hits.
It is the perfect match for elaborated dishes of seasoned meat, pasta with heavy sauces, “empanadas criollas” and hard cheeses boards.