A recent report on 2012 exports published by the Argentine Wine Observatory, discloses an interesting idea about the most dynamic varietal wines during last year.
Malbec, the leading grape variety, grew in 2012 by 13.7% in terms of turnover and 9.8% in volume, compared with 2011. On the other hand, Cabernet Sauvignon is in second place concerning turnover, amounting to USD 92 million during 2012. However, in relation to the exported volume, Muscat of Alexandria stood out, reaching around 25 million liters and confirming the demand of this variety in the United States and United Kingdom. Pinot Grigio is another variety showing a significant growth in the last year, almost 34% higher than the figures exported in 2011. These varietal wines have been in recent years one of the most noticeable phenomena given in the demand of younger generations and new wine consumers, an opportunity that Argentina has managed to take advantage of.
Analyzing the 5 main export destinations of Argentine wine -United States, Canada, Brazil, United Kingdom and Netherlands- Malbec is the most exported varietal wine in each of these markets. The countries where Malbec is synonymous with Argentine wine are United States and United Kingdom, with a share of this varietal of 59% and 56% (turnover-wise) respectively. Nonetheless, in the ranking of Argentine exports, Muscat Rosé is in second place (7.6%) in the case of United States and Pinot Grigio (7.8%) for United Kingdom, reflecting the different preferences of these markets.
As regards Canada, Malbec accounts for 48% and Syrah is found in second position with 13%. The latter is the third most consumed red wine, enjoying a 17% share. However, Argentine exports of this variety showed a drop of almost 2% compared with 2011. In the case of Brazil, where Argentine exports have gone down in both volume and turnover, the main varietal wines, Malbec and Cabernet Sauvignon, increased their share in relation to other varieties. Moreover, Netherlands was the country presenting the widest varietal diversification, a very appealing characteristic for Argentina, as Malbec represents 29.2% of the overall exported wine, followed by Chardonnay with 24.6%. It is worthy to highlight that Malbec has suffered a fall in terms of both turnover and volume throughout 2012, whereas Chardonnay experienced an 8.6% boost by value.
Tags: Muscat exports