During 2010, wine and must exports amounted to 864.5 million dollars, 12.5% more than in 2009, achieving a new historic record of exports measured in dollars. This way pointed out by the report carried out by Caucasia Wine Thinking for Wines of Argentina, considering the total balance of 2010 exports.
In December, 77.8 million dollars were exported; 21.1% more than in the same month in 2009. As regards volume, the monthly growth was 6.7%. Once again, bottled wine was the greatest contribution to growth in the last month of 2010. However, must and sparkling wines also stood out, with signs of recovery for the second consecutive month.
Malbec stood for 40.1% of the volume of bottled wine exports during 2010 (this percentage was 34% in 2009). Except in The Netherlands (Chardonnay) and Paraguay (blend red wines), Malbec was the leader variety in the main 25 destinations, with high share percentages on the total, which in most cases is higher than 30%. For instance, in United States, 60% of the volume was for Malbec, while this figure amounted to 48% in Switzerland, 47% in Mexico and 37% in Peru.
Torrontés, which was the variety with greatest growth in relative terms after Malbec, had a very good performance in European, Latin American (mainly Mexico and Brazil) and Canadian markets. This variety increased 35% in United Kingdom, where it is already the second most exported variety.
Strong consolidation of bottled wine
The driving force of growth was bottled wine again. It stood for 75.1% of the total turnover (650 million dollars) and 52.2% of volume, with 194 million liters.
During 2010, the profile of bottled wine exports was even more consolidated in varietals –which grew much more than bi-varietals and generic wines- and red wines, which achieved the same compared with white and rose wines. This situation was mainly caused by the steady growth of Malbec (which had the greatest growth among the main grape varieties), since red grapes showed moderate increases in terms of growth. Torrontés and Chardonnay growth also stood out.
Sparkling wines also achieved important growth compared with 2009, but they were just below the historical values achieved in 2008. Several Latin American countries, with Brazil on top (Peru, Chile, Colombia and Paraguay), plus United States, were the outstanding destinations for this product.
In 2010, 401 companies exported bottled wine, while in 2009 this figure was just 393. Last year, the 10 main exporting wineries had accumulated 49.3% of the turnover, while in 2010 this percentage increased slightly up to 49.9%. In 2010, 2,340 brands were used for exporting bottled wines, an average of 5.8% brands per winery.
In 2009, the number of brands was 2,190 and the average per winery was slightly lower (5.6 brands).
Bottled wines grew 25% in the segment between 38 and 90 FOB USD per case, and more than 29% in cases over 90 FOB USD. However, cases up to 18 FOB USD show a fall higher than 17% in volume and 14% in turnover. In the middle segment, between 18 and 38 FOB USD per case, there was a positive variation higher than 20% in turnover and 18.5% in volume. Moreover, the sum of bottled wine -considering all the destination markets- amounted to 30 FOB USD, which means an increase in the average price per case of 7.4%.
Translation: Ana Tagua