New Age – Casa Bianchi

October 15, 2010 | in My Wine Story

New Age was born in 1995 when the Bianchi family winery was already 67 years old, having some flagship traditional wines such as Enzo Bianchi and Don Valentin Lacrado. The third generation of the family struggled to convince the second to create a new type of wine targeted to young people, with bubbles and a cared oenology. It was a endless discussion which ended with the acceptance of the launch of “New Age” conditioning its release to not include Bianchi name on the label, just in case …… The success of New Age justifies a follow up story to come.

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