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Wine O´Clock opened its doors

December 16, 2013 by Claudia Ortiz | in Business, News

It is a wine shop focused on the personalized customer service and “cult wines”. Besides offering regional products from different provinces of Argentina, Wine O´Clock will count on a Wine Club for its customers.

The opening of this Wine shop in the heart of the city of Mendoza, counted on the presence of renowned winemaker Marcelo Pelleriti, who presented 12 wines to the press and attendees.

Wine O´Clock was thought up for both foreigners and the local public. For the selection of wines, over 200 samples were blindly tasted, of which 140 were selected. The idea is to go on using this method so as to remain incorporating wines. For this, all winemakers and people involved in the sector may present their bottles to be tasted by the panel of four specialists and thus have the chance of being included in the wine shop’s portfolio.

Marcelo Waldheim, Manager of Wine O´Clock, said: “we make a great stress on the personalized customer service. It is difficult to be different from the other wine shops because all of them offer the same products, but we focus on the knowledge and advice for customers to help them in their decision. To do so, we boast a perfectly fitted out and exclusive cellar for customers where a sommelier is always available to assist them.”

As regards the Wine Club, Waldheim explained that “winemakers and specialized journalists will have the chance to bring their wine collections and sell them here. We also offer our customers the alternative of keeping track of sales, and giving consumers some points to exchange them, at the end of the month, for our labels.”

Moreover, this place will counts on the presence of two winemakers per month to show their wines. In the opening day, renowned winemaker Marcelo Pelleriti presented 12 of his wines, “I am going to introduce different levels of wines: the new labels of Monteviejo, as we have changed all its packaging; my personal wines: “Sol fa sol“, specially created for exportation but with a successful performance in the domestic market; and Marcelo Pelleriti Selection and Reserve. Besides, I will present a wine that I make in Cafayate and “Puro” label, one of the projects that I advise (Ojo de Vino).”

The professional expressed his passion for creating wines that reflect their place of origin, “I want my personal mark not to overshadow what the wine conveys, and the production of low priced wines is something really difficult for me. I make wines based on a long-term vision so as to make them last over time, and my kids will be able to drink one of my wines in 20 years. And when you get used to making this type of wines, it is difficult to make a product to be consumed quickly,” commented Pelleriti.

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