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Guillermo Barletta, coordinator at the Tourism Department of “Bodegas de Argentina”

“We no longer talk about wineries but wine tourism clusters”

August 31, 2012 by Laura Saieg | in News, Opinions

Lodging, food and services targeted at tourists are fundamental for sustaining the appeal of a product like wine. Argentina is consolidating its position in the provision of these services.

Guillermo Barletta, coordinator at the Tourism Department of “Bodegas de Argentina”, in an interview with WineSur, talked about the position that Argentina’s Caminos del Vino (Wine Routes) enjoys today.

- How is the wine tourism developing in Argentina?

Argentina’s wine tourism has been showing a great and steady growth in the past six years, and will remain in this direction. Punctually, according to the National Wine Tourism Report of Bodegas de Argentina, it is possible to see that the activity sustains a historical upward trend, not only regarding the amount of visits, but also the percentage of visitors to the Wine Routes.

- Do wineries accompany this growth?

Wine tourism offer has grown in terms of quantity and quality. Important investments have been made with regards to service provision, innovation and training of human sources, achieving international quality levels. We no longer talk about wineries but wine tourism cluster that gives sustainability to the “wine” product in accommodation, gastronomy, and tourism services.

During 4 years, the Consolidation Plan of Wine Tourism BID-Fomin helped each province to structure their thematic routes, change the offer and reach a quality level. Nowadays, the focus is still on the development of new products, provision of better training tools, and strong promotion of the activities.

- Behind Mendoza, what do you think about the growth and positioning experienced by Argentina’s wine tourist provinces?

Undoubtedly, Mendoza leads the wine tourism in Argentina due to its long-established wine tradition, production and tourist facilities. However, the rest of the provinces making up the “Wine Routes” (Salta, Catamarca, Tucumán, La Rioja, Córdoba, San Juan, Mendoza, Río Negro, and Neuquén), offer own elements that accompany the characteristics of their wines to achieve a diverse offer in terms of culture, landscape, history and leisure time.

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