Argentina owns an important wine tradition, worldwide recognized. Connected with it, a silent work has been made, since around 15 years, in each of the wine-tourism destinations of all the wine provinces.
Today, driven by the local governments of the City of Mendoza, Luján de Cuyo, and Maipú, and with the support of wine-tourism districts and provinces of Argentina, the 5th Seminar of Wine Tourism (V Seminario de Turismo del Vino) is carried out.
The president of Bodegas de Argentina, Juan José Canay, stressed that this event is a milestone for Mendoza as it is one of the great wine capitals and is competing for becoming a “wonderful city”. “The ideal place to host this event is Mendoza, not only because it counts on the participation of local speakers but also from other countries and we have to take all this information to remain growing in terms of wine tourism,” maintained Canay.
The importance of municipalities
All the authorities agreed on the importance municipalities should receive for the development of wine tourism. “They administrate the territory. We have noticed that there are some regions really developed and others still have a lot to grow. There are wineries which are not open to tourism yet, and some districts without tourism departments. For that reason it is important that both private and public sectors work together, giving municipalities a leading role, so they should be provided with power,” said the member of the management committee of Bodegas de Argentina, Gabriel Fidel.
The wine tourism is much more than wineries, expressed Fidel: “they are the backbone; tourists want to visit towns, to know art, culture, regions, we have to develop a complete cluster. The challenge of a region is to show itself as a complete territory.”
In the late 90’s, January was a month not very visited by tourists, “nowadays, it is considered high season and this is due to wine tourism, which is the main appeal of Mendoza for visitors to see then other attractions. The greater diversity the province offers, the larger number of visitors will choose it,” concluded the professional.
Cristian García, director of Cultural and Tourism department of Maipú, commented that they have been working on the combination of culture, patrimony, and tourism: “we have been making Maipú become a tourist destination related to wine, being a distinctive aspect in relation to other similar destinations.”
Finally, the head of Mendoza city government, Victor Fayad, also pronounced some words for the beginning of this congress, “it is necessary that both public and private sectors work together to contribute to the development of this kind of tourism-related activities because I think, after building, this activity is the most beneficial for a region.”
In addition, Fayad urged everyone to go on working hardly on all wine tourism activities, “despite the difficulties, changing circumstances, etc., if we manage to complement each other, I think will achieve significant results.”
Afterwards, he added that the project linking the city with wine, about which he will give more details in the coming months, will be called “Vinópolis”: “it is like the one carried out in France but adapted to our possibilities,” he highlighted.