Organized by Bodegas de Argentina and operated by Área del Vino, the eighth edition of the “Foro Internacional Vitivinícola” (International Wine Forum) entitled “Times of changes for Argentine wines”, will gather international experts on different topics, who will contribute a global view on the wine business and a panorama of the new sceneries and trends in the national and international sector.
This year, the Foro comprised two days of intense activities. The place chosen for the event is Bodega Los Toneles (Mendoza). Yesterday, Tuesday, September 18, a cycle of tastings was held, where the two themes chosen to be developed were: “Sustainable Wines” and “Successful Wines in China”.
After the wine tastings, those present and lecturers were entertained with a cocktail reception at Casa Margot winery.
Today, Wednesday, September 19, the event will gather 10 top international specialists to give their views on markets, competitiveness, and consumption and marketing trends, before all the leaders of Argentina’s wine sector.
Topics & lecturers
“Times of Changes for Argentine wines” will boast a program full of themes centered on the economic context, global markets, marketing and competitiveness, and it will count on a panel of international experts. Some speakers will be physically present and others, via videoconference.
Rafael del Rey, of the Spanish Wine Observatory, will speak about “Europe’s productive and commercial restructuring” and Rob McMillan, of Sillicon Valley Bank – United States, will focus his lecture on “Competitiveness in the US market”.
From France, Yves Zlotowsky, of Coface, will present via videoconference “Argentina in the map of global risk”. After that, Huiqin Ma (Qin), of the China Agricultural University, will center her videoconference on “Where the Asian giant is going”.
Later on, three experts on international marketing, from the United States and via videoconference, will present their views on this topic. Ronald Scharman, of e-Winery, will talk about “Direct-to-consumer sales as an alternative for small wineries”; Bob Ianetta, of Vinovisit, about “Wine Tourism impact and consumers’ new behaviors”; and Paul Wagner, of Balzac Communications & Marketing, will focus his presentation on “Towards a trendier marketing”.
Finally, Christian Felzensztein Jimenez, from Adolfo Ibañez University – Chile, will talk about “Competitiveness and international marketing strategies of companies in the wine business”, while Fabienne Grall, of Verallia – France, will deliver an interesting conference on “Sustainability demand expands over the world”.