Archive for the ‘Web 2.0’ Category
December 14, 2009
Young wine consumers across the world share more in common than was the case with previous generations. Graham Holter of Wine Intelligence reports that, despite these unprecedented commonalities, important differences still need to be taken into account.
September 29, 2009
Wines of Argentina organized an online tasting of wines from Salta. The event was held at tastelive.com and the social network Twitter and conducted by ‘cyberwinemakers
August 12, 2009 by
The specialist in Communication and Marketing from Napa Valley (USA) will be one of the speakers in the V Foro Internacional Vitivinícola (5th International Winemaking Forum). In this interview, he highlights the chances and threats for Argentinian wines, as well as the strategies that wineries should adopt considering the new generation of consumers.
June 10, 2009
Call them “Millennials”, “Generation Y” or “Trophy Generation” – whatever their collective name, younger drinkers hold the key to the future success of the wine industry. How to reach the potential next 8.9 million wine consumers?