Archive for the ‘Web 2.0’ Category

The mysterious Generation Y

December 14, 2009

Young wine consumers across the world share more in common than was the case with previous generations. Graham Holter of Wine Intelligence reports that, despite these unprecedented commonalities, important differences still need to be taken into account.

Winemakers in the Blogosphere

September 29, 2009

Wines of Argentina organized an online tasting of wines from Salta. The event was held at and the social network Twitter and conducted by ‘cyberwinemakers

Facebook: In search of 2.0 wine consumers

August 19, 2009 by Laura Saieg

Social networking and marketing on-line is the “boom” at crisis time. Emblematic wineries from all over the world have noticed this phenomenon and they already have their space at Facebook, where they develop their image and brand.

“Argentinian wines are tremendously successful right now in USA”

August 12, 2009 by Laura Saieg

The specialist in Communication and Marketing from Napa Valley (USA) will be one of the speakers in the V Foro Internacional Vitivinícola (5th International Winemaking Forum). In this interview, he highlights the chances and threats for Argentinian wines, as well as the strategies that wineries should adopt considering the new generation of consumers.

Future consumers

June 10, 2009

Call them “Millennials”, “Generation Y” or “Trophy Generation” – whatever their collective name, younger drinkers hold the key to the future success of the wine industry. How to reach the potential next 8.9 million wine consumers?