Archive for the ‘Web 2.0’ Category

Amazon is selling Argentine wines

November 14, 2012 by Laura Saieg

The giant online retailer already has Argentine wines available on its wine store. The company seeks to beat

Direct-to-consumer sales: the fastest-growing channel in United States

October 31, 2012 by Laura Saieg

From August 2011 to July 2012, wine sales through this channel increased 7.2% in volume and 10.3% in value, compared with the previous same 12-month period. While the average price per bottle boosted 2.9% to USD 37.85. October and November are regarded as the strongest months of the year.

How does the wine world operate in Web 2.0?

July 18, 2012 by Laura Saieg

How do American and French wineries make use of Facebook and Twitter? What do they use social networks for? What is Argentine wineries’ position as regards their competitors’?

Argentine Treasures: Wines of Argentina’s new digital campaign

June 22, 2012

Wines of Argentina has just launched this innovative campaign that aims at capturing foreign consumers’ attention through the culture of our country.

Social Media: “I like” wine and it is “trend topic”

June 19, 2012 by Laura Saieg

Adding friends, generating feedback, getting opinions and building customer loyalty are the wineries’ main objectives when joining Facebook and Twitter. Pinterest and Youtube appear timidly.

#Harvest2012, the grape harvest on social networks

May 30, 2012 by Laura Saieg

The grape harvest came to an end and so did the #Harvest2012 campaign on Web 2.0. Developed by WineSur and with the collaboration of more than 45 wineries, this campaign gave everyone a chance to tell their stories during the harvest season. Find in this article all the details.

Bodegas TW: when sequels are a resounding success

May 8, 2012 by Gonzalo Merino

After several months of work, the event of Bodegas TW came and went quickly. Observations on a night of friends, wines, and twitter.

Direct-to-consumer wine sales will treble in United States

April 20, 2012

The direct-to-consumer sales channel in the USA is set to drive the growth of wine consumption over the next ten years, with sales in this channel rising from 7 million 9-liter cases in 2011 to around 22 million by 2021, according to a new report published by Wine Intelligence.

Discount wines, the new way of buying

January 30, 2012

Just as Amazon revolutionized the way books are sold and Groupon has conditioned shoppers to expect daily deals on services and foods, a cluster of websites have upended the stodgy world of wine.