The giant online retailer already has Argentine wines available on its wine store. The company seeks to beat wine.com
From August 2011 to July 2012, wine sales through this channel increased 7.2% in volume and 10.3% in value, compared with the previous same 12-month period. While the average price per bottle boosted 2.9% to USD 37.85. October and November are regarded as the strongest months of the year.
Wines of Argentina has just launched this innovative campaign that aims at capturing foreign consumers’ attention through the culture of our country.
The direct-to-consumer sales channel in the USA is set to drive the growth of wine consumption over the next ten years, with sales in this channel rising from 7 million 9-liter cases in 2011 to around 22 million by 2021, according to a new report published by Wine Intelligence.