Archive for the ‘Web 2.0’ Category
July 22, 2013
American Courtney Holmes stressed that wineries should be aware that this social network is used for engaging existing customers and adding value to the brand instead of getting new customers. Moreover, she points out how to plan your posts and when is the time to outsource your social media.
July 17, 2013 by
Pulenta Estate, Gimenez Riili, Renacer, SinFin, Dominio del Plata, and Trivento join together to celebrate July 20 through Facebook and Twitter.
July 3, 2013 by
There are more and more protagonists of wines creating an account in this channel with the aim of getting closer to consumers, journalists, and trade in general.
June 4, 2013
A study conducted by Marketing Charts, shows the main characteristics of this group that today accounts for 71% of US adults aged 21 and older, who drink some kind of alcohol drink.
April 24, 2013 by
Driven by WineSur and with the participation of over 50 wineries, the web 2.0 campaign finished. During four months, the country’s wine industry was present on Facebook, Twitter and Pinterest, sharing minute after minute what was going on in the Argentine harvest.
April 3, 2013
United Kingdom and United States are the most dynamic markets in regard to the sales made through this channel; whereas Canada, Brazil, and China show more signs of a standstill. See all numbers in this article.
January 30, 2013 by
According to a new report from Silicon Valley Bank, baby boomers and Gen X will dominate the scene this year, accounting for 74% of the total sales. Nonetheless, it highlights that millennials will be responsible for propelling the wine business in the future.