Archive for the ‘Web 2.0’ Category

Winery Facebook Marketing: How to be more efficient and manage your fan page

July 22, 2013

American Courtney Holmes stressed that wineries should be aware that this social network is used for engaging existing customers and adding value to the brand instead of getting new customers. Moreover, she points out how to plan your posts and when is the time to outsource your social media.

#BodegasAmigas, the social campaign to celebrate the Friend’s Day

July 17, 2013 by Laura Saieg

Pulenta Estate, Gimenez Riili, Renacer, SinFin, Dominio del Plata, and Trivento join together to celebrate July 20 through Facebook and Twitter.

Twitter: the favorite social network of Argentine winemakers

July 3, 2013 by Laura Saieg

There are more and more protagonists of wines creating an account in this channel with the aim of getting closer to consumers, journalists, and trade in general.

Millennials: when and what do they drink?

June 4, 2013

A study conducted by Marketing Charts, shows the main characteristics of this group that today accounts for 71% of US adults aged 21 and older, who drink some kind of alcohol drink.

#Harvest2013, the Argentine harvest on social networks came to an end

April 24, 2013 by Laura Saieg

Driven by WineSur and with the participation of over 50 wineries, the web 2.0 campaign finished. During four months, the country’s wine industry was present on Facebook, Twitter and Pinterest, sharing minute after minute what was going on in the Argentine harvest.

How do online wine sales evolve?

April 3, 2013

United Kingdom and United States are the most dynamic markets in regard to the sales made through this channel; whereas Canada, Brazil, and China show more signs of a standstill. See all numbers in this article.

Facebook and Twitter are still the wineries’ favorite social platforms

March 6, 2013 by Maria Jose Merino

Creating communities, building loyalty, promoting products and organizing events are some of the main reasons why wineries choose to be online. Moreover, the significant sales growth through this channel was also spotlighted.

#Harvest2013, the Argentine harvest on the social networks

February 13, 2013 by Laura Saieg

Winemaker, consumers and wineries are playing a leading role in Argentina’s 2.0 harvest. Twitter and Facebook are the social networks chosen to share, minute by minute, what is happening in each wine region. Follow all through #Harvest2013.

In 2013, who will encourage the US consumption?

January 30, 2013 by Laura Saieg

According to a new report from Silicon Valley Bank, baby boomers and Gen X will dominate the scene this year, accounting for 74% of the total sales. Nonetheless, it highlights that millennials will be responsible for propelling the wine business in the future.