Archive for the ‘Business’ Category

Same-day delivery: The next frontier for online wine?

August 20, 2014

The one advantage that wine shops have over online stores is the sense of immediacy. Online stores are now taking steps to address this particular problem through the use of same-day delivery.

How Hotels Can Engage Gen X and Millennial Guests

August 20, 2014

Gallup’s latest hospitality study reveals the preferences of the up-and-coming generations of guests, who could reshape the industry

Limited investments for 2015

August 6, 2014 by Claudia Ortiz

In light of the recent economic concerns Argentina is facing and the difficult crisis some of the major international markets are going through, wineries will remain cautious about investments. Their outlays will be made in specific cases and only when they do not affect the final product.

Marketing: how do wineries compete at sales outlets?

July 21, 2014 by Laura Saieg

Around 75% of purchasing decisions are taken at the point of sale. This way, those actions from wineries to encourage consumers to buy their products are crucial, as many of these decisions are the result of what brands make on shelves.

Trends: “Flavored wine”, the boom among young consumers

July 18, 2014

According to a research conducted by Wine Intelligence, these wines, classed as aperitif, are a resounding success in the international market. Chocolate, grapefruit, cola, chestnut, coffee, are some of the new flavors.

Frizzantes are dropping behind

July 10, 2014 by Laura Saieg

The domestic consumption and exports of this product have suffered a downturn. According to producing companies, this is because small companies have discontinued their products and the business has been concentrated on the biggest ones.

2014: A good year for buying $15 wines

April 3, 2014

According to the Silicon Valley Bank, this year should be a fruitful year, with more choice and better quality wine

How to Make Your Wine Club Program More Successful

February 3, 2014

Wine club memberships are highly lucrative because they help you increase your volume per customer. This works to drive customer acquisition costs down while maintaining higher profit margins, according to a blog post from Talk Is Sheep Marketing.

Wine O´Clock opened its doors

December 16, 2013 by Claudia Ortiz

It is a wine shop focused on the personalized customer service and “cult wines”. Besides offering regional products from different provinces of Argentina, Wine O´Clock will count on a Wine Club for its customers.